application name" /package:"\\path to streaming profiles share\path to application profile folder\applicationprofilename.profile"

If you want to run a profiled version of Internet Explorer with a specific URL, use /extracmdline”value

see http://support.citrix.com/article/CTX115191 and http://blogs.citrix.com/2009/03/05/app-streaming-running-apps-via-raderun/ for more information

Note: bear in mind there is a 259 character limit to shortcuts which could trip you up if you have particularly long file/folder names and paths.